State pork associations have been stepping up to the plate to spread the Pork. Be inspired® message to consumers with innovative activities that complement programs that the Pork Checkoff is doing on a national level.
“We are using The Pork Chop Cookbook as a prize for a Facebook promotion,” said Megan Sprague, Michigan Pork Producers Association program director. “The cookbooks are a valuable prize because they offer much utility for our audience.”
“Our state pork associations have had tremendous success in promoting pork to consumers in their states,” Schafer said. “We are excited to continue teaming with state associations as we bring the message about pork’s good value and great taste to consumers.”