Smithfield Foods is committed to producing good food responsibly, according to company statements, but what does that really mean?

“Our mission is to be the most socially responsible food producer we can be, and that includes conversations that help ensure consumers, customers and others are engaged with our business as much as possible,” says C. Larry Pope, Smithfield president and chief executive officer, along with Dennis Treacy, the company’s executive vice president and chief sustainability officer.

To advance that message and build communication, Smithfield is launching a new website

The website will address issues and encourage dialogue on such topics as animal care, employee management, environment, food safety and quality as well as Smithfield’s commitment to supporting communities.

“Today’s consumers are hungry to know where their food comes from and how the companies that produce that food operate,” Pope and Treacy point out. That’s one of the roles of

Smithfield also is tapping social media to move the dialog forward and broaden its audience reach. The company will conduct a live Twitter event on Nov. 2 at 2:00 (EST), to answer consumers’ questions and share more information about the company’s commitments. To participate in the social media session, follow @SmithfieldCSR and tweet your questions using #SFDCSR.  For those interested in learning more, but unable to participate at that time, go to the website and submit questions using the site’s Q&A function.

“We’ve made significant progress in becoming a more socially conscious and responsible company over the years,” they add. “In fact, sustainability has taken a significant position at every level of our company. As we move forward into the future, we will continue to seek input from you.”

Source: Smithfield Foods