Charles Wildman, an Ohio pork producer, shared this snapshot on his social media accounts, and his followers couldn’t get enough of the “cute red head.”

His photo was shared as part of the #RealPigFarming campaign sponsored by the National Pork Board. The social media campaign encourages the nation’s pork producers to share photos and experiences online using the hashtag, #RealPigFarming. Read, “Pork Checkoff launches social media blitz.”