The National Pork Board’s (NPB) ‘We Care’ program is offering Open House kits designed to provide producers with the promotional tools necessary to gain media and community attention on the opening or redesign of their facilities.

By promoting open house events for swine facilities, producers can demonstrate their commitment to their communities while displaying the economic impact and value of a swine operation.

Compiled through a user-friendly CD, the kit includes newspaper advertisements, a sample agenda, sample press release and other tools to promote the open house. Each document highlights the ‘We Care’ initiative, showing the public that pork producers are committed to doing the right thing.

"An open house is an excellent opportunity to show the public what goes on behind the walls of the barn and to share the story of the farm family involved in the project,” said Tim Maiers, director of public relations for the Illinois Pork Producers Association. The open house kit provides producers with the tools and resources necessary to assist them in planning and implementing a successful event."

To order your We Care Open House kit, contact the NPB Service Center at (800) 456-7675, or visit NPB’s Pork Store.  

For further information, contact Bryn Jensson, BJensson@pork.org or (515) 223-2752, or Jordan Williams, JWilliams@pork.org or (515) 223-2641.

More information on the ‘We Care’ initiative is available online.