A new fact sheet prepared by Ron Plain, agricultural economist, University of Missouri, examines 2011 data related to U.S. meat and poultry consumption and demand, according to the American Meat Institute.
Data from recent years show that U.S. per capita meat and poultry consumption has declined. However, that doesn’t mean that consumer interest or demand has declined, according to Plain. The fact sheet looks at a variety of factors affecting meat and poultry consumption and demand and concludes that meat demand is on the rise.
“Recent reporting about data on U.S. meat and poultry consumption has created a false and overly simplistic impression that demand for meat is declining. This is simply not the case. This backgrounder aims to explain the difference between consumption and demand and will show that meat and poultry demand has actually risen.”
The full backgrounder is available here.