Chipotle Mexican Grill will commit up to $250,000 to Veggie U, a non-profit organization focused on 4th-grade classrooms.
Under the program, for every kids' meal purchased at any Chipotle restaurant in the United States between Aug. 24 and Aug. 31, Chipotle will donate 100 percent of the proceeds (up to $250,000) to Veggie U, according to a company press release. What’s more, in September, customers can return with their receipt showing the kids' meal purchase to Chipotle for a free kids' meal.
Chipotle’s effort will bring the Veggie U lessons into an estimated 675 classrooms around the country.
Headquartered in Milan, Ohio, Veggie U is a national not-for-profit organization dedicated “changing children’s eating habits one classroom at a time,” according to the group’s tagline.
Citing childhood obesity and diabetes, Veggie U’s classroom efforts began in 2003, to change health trends by offering its Earth to Table science curriculum— a hands-on seed-to-planting-to-harvest experience-- to 4th-grade and special-needs classrooms. “Our goal is to place this exciting hands-on curriculum in all 93,000 4th-grade classrooms nationwide,” the group says. Curriculum development involved chefs and farmers and was developed through the volunteer efforts of a nutritionist, doctor and local educators, the group points out.
"We are changing the way people think about and eat fast food, and that means helping people understand more about how food is grown and produced," said Steve Ells, Chipotle’s founder, chairman and co-CEO. "Veggie U is a like-minded organization that is helping children understand where food comes from by giving them what they need to grow – and ultimately enjoy – fresh produce right in their classroom."
The quick-serve restaurant first partnered with Veggie U in 2010. The overall educational effort also focuses on sustainable agriculture.
You can learn more about Veggie U here. http://www.veggieu.org/index.php