Japanese consumers are looking for low-cost products, and with a six percent increase in domestic poultry production in 2012, chicken consumption surpassed pork consumption for the first time in history. The data is from Japan’s Ministry of Agriculture, Forestry and Fisheries and the news was reported by Meat and Livestock Australia (MLA).

Chicken consumption increased five percent year-on-year in Japan (2011 compared to 2012), to about 26.5 lbs. per person. By contrast, beef and pork consumption declined slightly from the previous year, to 13 lbs./person and 26 lbs./person, respectively.

Total meat consumption in Japan (including other animal proteins) reached slightly more than 66 lbs/person in 2012, which is the highest on record. Seafood consumption continued to decline.