The soybean checkoff’s Green Ribbon Fairs program will introduce millions of fair attendees – from both rural and urban areas – to the benefits of soy-based consumer and industrial products. The United Soybean Board (USB) will reimburse the fairs for using soy-based products as part of fair operations, activities or facilities improvements.

USB Vice Chair Vanessa Kummer, a soybean farmer from Colfax, N.D., says this partnership offers an opportunity to educate fairgoers on soy products and the farmers who grow them.

Click here to download an audio news report with Kummer discussing the how this partnership with state and county fairs will help spread the message about the sustainability of soy at 11 fairs in nine states this summer.