I'm writing this delayed blog sitting in the airport at San Diego where I just finished attending the American Association of Swine Veterinarians annual meeting.
This morning Dr. Howard Hill, former COO for Iowa Select and currently vice president of the National Pork Producers Council gave a presentation on the challenges to the U.S. Pork industry as viewed from the NPPC perspective.
One of the more interesting tidbits in his presentation was a look at recent consumer research regarding the vegan/vegetarian movement. From all of the popular press one would assume ma this is a growing lifestyle choice by Americans. However, when they do a 2 week tracking of all food consumption by consumers a different perspective arises.
The latest data says 97.1 percent of the U.S. population in the survey follow a non-vegetarian/vegan lifestyle. Only 2.9 percent of US consumers are active vegans/vegetarians, a relatively constant percentage over the years. My conclusion – just because there is a lot of press on the topic doesn’t mean the adoption of the lifestyle is increasing.