Brumm Speaks Out: Thoughts from EuroTier

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Last week I attended EuroTier in Hannover, Germany. This multi-species trade show hosts almost 160,000 visitors on alternate years. There were 2 exhibit halls dedicated to swine, with additional halls hosting feed ingredients, etc. plus a large number of exhibit halls for dairy, poultry and aquaculture.

The show is truly international in audience. Chinese manufactures had booths selling every type of hog equipment they could copy, from crates and feeders to fans to probiotics to you name it. In addition, there were many Chinese in attendance walking the aisles.

One clear target market for many vendors was the Russians. Many booths had literature available in Russian and I spoke with the person in charge of sales in Russia from several US companies. While Russia struggles with African Swine Fever it remains on a path of growth.

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