Results from a nationwide survey show that within one week of the USDA's unveiling of MyPyramid, 40 percent of Americans – 87 million adults – report they have seen the new food pyramid. Most consumers who have seen the new pyramid believe the design is equal to or better than the previous pyramid, originally released in 1992.

However, awareness of MyPyramid varies widely. For instance, minorities, consumers under the age of 30, and those earning less than $75,000 per year are less likely than other consumers to have seen the new design.

The Opinion Dynamics survey, entitled "Consumer Attitudes Toward MyPyramid" and available in white paper form at http://www.opiniondynamics.com/,polled 1000 adults. The survey was conducted independently and not funded by any outside source.

Key findings include:

  • Of those that have seen the new design, 28 percent believe that it is more useful than the old design, 14 percent believe it is less useful, 46 percent believe it is equally useful, and the rest are unsure.
  • By a nearly three-to-one margin, women prefer the new design to the old pyramid (30 percent to 11 percent). Men's reactions are more mixed (26 percent prefer the new design, while 20 percent preferred the old design).
  • People over the age of 55 (44 percent), and those with household incomes over $75,000 per year (49 percent) are particularly likely to have seen the new pyramid. Only 28 percent of those between the ages of 18 and 29, and only 29 percent of minorities have seen the new pyramid.

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