Papa John’s raises the bar with premium pork toppings

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Any way you slice it, pork is proving that “Better ingredients. Better pizza™” is more than a slogan at Papa John’s restaurants.

“Papa John’s is a trendsetter in the highly competitive pizza arena,” said David Bottagaro, national foodservice marketing manager for the Pork Checkoff. “The chain is raising the bar by offering new innovative premium pork toppings on its menu.”

The Checkoff teamed with Papa John’s on two signature pizza promotions that ran back to back in 2012. The Five Sausage Pizza featured chorizo, pork sausage crumbles, spicy and mild Italian sausage and smoked sausage.

Papa John’s also debuted its Double Bacon Six Cheese Pizza, featuring Canadian bacon, hickory-smoked bacon and a six-cheese blend of mozzarella, Parmesan, Romano, Asiago, provolone and fontina. It was so popular that it is now a full-time, core menu offering at the chain’s 3,500 restaurants in all 50 states.

Canadian bacon featured
Of America’s top-five pizza companies, Papa John’s is the only brand to offer Canadian bacon as a topping choice on its permanent menu. Three of Papa John’s specialty signature pizzas also showcase Canadian bacon.

“In the beginning of 2012, Papa John’s exchanged all of ham toppings in its North America stores with Canadian bacon prepared from domestic, loin meat as raw material,” said Bottagaro, noting that the Checkoff has been working with Papa John’s for two years.“Working with a leading company such as Papa John’s offers unique opportunities to amplify pork’s message and build momentum for future promotions. Capitalizing on Papa John’s media buying power and impressive customer loyalty helps the Checkoff strengthen pork’s brand position as a premium protein and help drive demand for pork.”

Source: National Pork Board



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