JSR Genetics has clinched a major franchise contract in the form of a new breeding company, JSR Hybrid Deutschland GmbH.

JSR’s International Sales Director, Paul Anderson, and Michiel Taken, director of JSR Hybrid Deutschland, inked the contract, which includes both breeding stock and JSR technical support services.

JSR Genetics is based in the United Kingdom. JSR Hybrid Deutchland, an Ahaus-based company, will market JSR breeding stock throughout Germany.

“We are delighted to finalize this extensive contract with Michiel and his colleague Gross Bolting.” says Anderson. “Using the JSR Genepacker and JSR Geneconverter lines we have selected ‘great-grandparent’ and ‘grandparent’ gilts and boars to establish a nucleus and multiplier herd capable of generating up to 20,000 JSR Genepacker purebred GP and Genepacker 90 parent gilts a year.”

 “We are convinced that the JSR Genepacker 90 is the gilt of the future,” confirms Taken, “and has the qualities that our customers demand. We will be using both Checkmate monitoring and JSR Select, the BLUP database system, to maximise genetic development here in Ahaus.”

“JSR is making tremendous gains in pig performance,” agrees Anderson, “including, in trials, sow lifetime born alive per litter figures are averaging 13.6 and slaughter pigs giving a high percentage of lean meat – a real win-win for both breeders and finishers.  These are the benefits I know Michiel will be eager to capitalise on.”

“This rigorous scientific approach to genetics was certainly a key factor in our decision,” says Taken, “another was the unique level of technical support JSR could deliver.”  

For more information, go to JSR's website.

Source: JSR Genetics