The New York Times reported last week that Whole Foods Market will roll out a line of meat carrying labels signifying "animal compassionate." The labels indicate the animals were raised in a humane manner until slaughter. The Times said that Whole Foods "decision to use the new labels comes as a growing number of retailers are making similar animal-welfare claims on meat and egg packaging, including 'free-farmed,' 'certified humane,' 'cage free' and 'free range.'"
The Times also reported that while the animal-welfare labels are proliferating, "it remains unclear whether they appeal to anyone other than a niche market of animal lovers, particularly since the meat and eggs are as much as twice as expensive as products that do not carry the labels."
Industry watchers agree that the increase in animal-welfare labels has been driven in large part by animal-rights organizations.
Source: The New York Times