As today's consumers redefine their lifestyles and their eating habits, how are these changes impacting pork? The National Pork Board has updated its annual "Food Trends Today" and offers research-based answers about how age, ethnicity and other factors are changing the dining landscape in America.

Fifty-six percent of consumers say they are looking for convenience foods to save them preparation and cooking time. More than half of consumers are willing to spend a little more money to save time. Growing ethnic diversity is also affecting cuisine. Eight in 10 Americans, on average, eat Italian, Mexican and Chinese food at home regularly.

In the end, consumers want their food to taste good. Ninety percent of consumers say taste drives their food purchase decisions.

To learn more about other findings in "Food Trends Today," log onto, find the "Pork Consumers" section on the right side of the home page, and click on the "2004 Trends Today Brochure" link.

For more information, contact Becca Hendricks at (520) 836-6078 or