As today’s consumers redefine their lifestyles and eating habits, how are those changes impacting pork sales? The National Pork Board has updated its annual Food Trends Today report and offers research-based answers about how the population’s age, ethnicity and other factors are changing America’s dining landscape.

The report includes the findings from a consumer survey. Among those, 56 percent of consumers said they look for convenience foods to save on preparation and cooking time. More than 50 percent of consumers polled said they’re willing to spend a little more money to save time.

Growing ethnic diversity also is affecting cuisine preferences. Eight in 10 Americans, on average, eat Italian, Mexican and Chinese food at home regularly.

Ultimately, consumers want their food to taste good. Ninety percent of consumers said taste drives their food-purchasing decisions.

To learn more about other findings in the Food Trends Today report, log onto, find the “Pork Consumers” section on the right side of the home page, and click on the “2004 Trends Today Brochure” link.

For more information, contact Becca Hendricks at (520) 836-6078 or e-mail her at