Odom's Tennessee Pride Sausage Co., based in Madison, Tenn., has created and introduced its first "all-natural" breakfast sausage. "Our sole business has always been breakfast sausage," says Larry Odom, president and chief executive officer of Odom's Tennessee Pride. "Our all natural breakfast sausage will attract new users to the category."

The new product is a mild-spiced, pork-based sausage. It comes in a one-pound package and contains "zero artificial ingredients," says Odom.

Since 1943, Odom's Tennessee Pride has produced fresh country pork sausage rolls, patties, links, appetizers and breakfast sandwiches for retail and foodservice outlets nationwide.

Source: Odom's TennesseePride, Meatingplace.com