SuperValu has deepened its commitment to natural, organic foods by offering its own product line. It will include a wide array of products, including meats, sauces and produce.

Labeled Wild Harvest, the brand will feature about 150 items. SuperValu will carry the products in all of its grocery stores, including Acme, Albertsons, Cub Foods, Farm Fresh, Jewel-Osco, Shaw's/Star Market, Shop 'n Save and Shoppers Food & Pharmacy. The Wild Harvest items will be priced about 15 percent lower than name-brand organic and natural products also carried in the stores.

"Now, the entire family meal can be organic — at a lower cost — from products conveniently available at a local SuperValu owned supermarket," says Adam Graham, Wild Harvest brand manager.

The company attributes a growing consumer demand for natural and organic foods to the creation of the brand.

Source: SuperValu, Meatingplace.com