A new survey released last week shows that food safety is top of mind with U.S. consumers. If fact, 25 percent of survey participants responded that they were “highly aware,” concerned or actively avoiding foods and food sources they believed to be unsafe.

The survey results draw on more than six months of proprietary research with more than 400 U.S. consumers. The study, “Understanding Consumer Attitudes About Food Safety: How Food Manufacturers, Retailers and the Food Service Industry Can Build Consumer Trust,” is a collaborative report from market research publisher Packaged Facts, a division of MarketResearch.com, and Wharf Research.

"Consumers are educating themselves about major food issues, such as allergens, contamination and spoilage, growing and processing practices, and ingredient content such as GMOs,” says Don Montuori, the publisher of Packaged Facts. “This awareness is growing swiftly in every demographic in society and is affecting how and where consumers are spending their food dollars."

MarketResearch.com, PRNewswire