Smithfield Deli Group has launched a new campaign that will utilize sales of lean deli meats to contribute to breast cancer awareness.

With the new program, Deli for the Cure, Smithfield will donate five cents per pound on all purchases of its Lean Generation deli products to breast cancer research. The initiative coincides with October's National Breast Cancer Awareness Month, and will be promoted through point-of-sale materials, along with Web and public relations initiatives.

The Lean Generation products that will be marked with Deli for the Cure labels include ham, roast beef and turkey, available in both bulk and new "Single Slice at a Time" re-closable packaging.

Source: Meatingplace.com