Smithfield Food’s new line of Premium Naturally Smoked Bacon is sure to tantalize consumers’ taste buds. The company is using an all-natural, hickory-wood-chip smoking process, giving this line of bacon products a rich mahogany color and a natural texture. The company plans to introduce the bacon in some major markets in the eastern United States and Texas.

The bacon comes in six varieties – regular-sliced, 25 percent lower sodium, 40 percent lower fat, thick sliced, brown sugar, maple flavored and center cut.

This is another example of new product offerings designed to meet consumers’ demands for food that is new, different and full of flavor. While these kinds of products may encourage loyal pork consumers to purchase more product, they also tend to entice new consumers to purchase pork.