Pro Livestock Marketing is launching the first comprehensive online sales portal for livestock and breeding stock. has designed a virtual sales barn that will allow people to buy and sell swine, cattle, sheep, goats, horses, rodeo stock, show animals, specialty animals, sire semen and embryos across the country as well as internationally.

The site will help increase marketing opportunity for ranchers, farmers and animal breeders by eliminating geographic boundaries and connecting buyers and sellers directly online.

“It’s like an eBay for livestock,” says Erik Meier, PLM president. “If farmers and ranchers want to remain profitable and grow, our industry needs to better utilize the technology that is available to us. It’s a simple networking and sales tool that keeps agriculture moving into the future.”

Meier, a fourth-generation grain and cattle farmer in Altamont, Ill., is always on the lookout for ways to make his own operation more efficient and sustainable for the future. “For decades, my family has bought and sold cattle in central Illinois. To date, all our transactions have taken place within 50 to 100 miles of our farm. Technology allows us to remove geographic constraints and market our products all over the United States and across international borders,” he adds. allows sellers to post their products by category, with a description, a photo and a video for potential buyers to review. By creating direct relationships, products sold are delivered directly to buyers, ensuring less processing time and a cleaner bill of health. You can find more information at