AgChat Foundation’s Agvocacy 2.0 conference will be held on Aug. 23-24, and registration is now available. The two-day social media training conference will explore how farmers can effectively share agriculture’s message using social media tools like Facebook, Twitter, Pinterest and YouTube, as well as blogs and mobile applications.

This is the third-annual Agvocacy 2.0 session and it will take place at the Crowne Plaza Hotel in downtown Kansas City, Mo. Organizers point to the following features of the conference:

  • One-on-one chats with agriculture’s best and brightest in social media
  • Networking with other participants
  • Information about the latest tools and trends
  • Real-world stories about taking the farm to consumers
  • Insights into the human side of being social
  • The tools to tell farming’s story confidently

“Graduates from Agvocacy 2.0 are making a significant impact in telling the agricultural story to consumers in the places where social communities are forming,” says Darin Grimm, president of The AgChat Foundation. “The prospect of equipping more individuals with the skills they need to successfully share their message is really exciting.”

For those interested in attending, the application can be found at Up to 75 people representing all sectors of agriculture will be invited to participate, with priority given to farmers and ranchers. Organizers advise interested applicants to apply early. For more information about Agvocacy 2.0 and The AgChat Foundation, go to