While grocers have been providing sandwiches, salads and other grab-in-go meal solutions of various levels of sophistication, now Safeway is dipping its toe deeper into that pool. The Pleasanton, Calif.-based grocer has opened a stand-alone restaurant.
Called Citrine, the 5,000-square-foot restaurant in Redwood City, Calif., offers entrees such as Thai barbecue chicken for $12.49, sandwiches starting at $7.99 and salads starting at $8.49.
A Safeway spokesman characterized the restaurant as an "experiment" and an "opportunity to test some culinary ideas." There is no official word yet about whether the chain will open other restaurant locations.
This begs the question whether other grocers will follow this trend. It's worth noting that Whole Foods has multiple, independent restaurant options set up within its Austin, Texas, flagship store.