Wegmans, an upscale grocer headquartered in Rochester, N.Y., is offering a nitrate-free, nitrite-free and low-sodium uncured bacon made from antibiotic-free pork. The Applewood Smoked Bacon private-label line would normally have qualified for Wegmans' "Food You Feel Good About," but a decision was made that despite the 38 percent reduction in sodium, consumers see bacon as "flavorful fat" and the designation might have undermined the equity of the label.