Encouraging pork consumption was the main goal when the National Pork Board released its Farm Table to Family Table recipe book.
In it, producers share their recipes and the stories behind them. Served at family gatherings, on holidays or simply for weeknight meals over the years, many of the dishes are mealtime traditions.
The recipes and stories help to highlight the reason National Eat Dinner Together Week was started in 1996. “We started it as a way to encourage family meals with pork,” says Ceci Snyder, NPB assistant vice president consumer communications. The recipe book was released in early October to coincide with Pork Month (when pork supplies tend to be abundant) as another way to encourage consumers to eat pork.
During National Eat Dinner Together week, NPB used pork producer-spokespersons to advertise the recipe book through television and radio media tours. Snyder says it’s a cost-effective way to get the message out about pork. She estimates that they reach 50 million consumers through all of the media outlets.
The need for National Eat Dinner Together Week continues. Checkoff-funded research shows that in an average week, 72 percent of all dinners are prepared and eaten at home.
The recipe booklet and all the recipes are available electronically on the Internet at www.otherwhitemeat.com, you can receive a printed copy by calling the Pork Checkoff Service Center at (800) 456-PORK.