Your reputation, and that of your operation, speaks volumes when you’re recruiting employees. While it takes years to build a positive employer reputation, Bernie Erven, professor emeritus, The Ohio State University, provides the following strategies to help get you there:

  • Like, enjoy and appreciate your employees. They are the people that make your business succeed.
  • Use written job descriptions. Spell out the job expectations. It will avoid confusion and reduce your chances of hiring the wrong individual.
  • Provide training. Invest the time and effort on regular training. It pays big rewards.
  • Show trust. Delegate responsibility so employees can feel good about themselves and want to perform better.
  • Catch people doing things right. Praise employees who perform well and give extra effort. It’s a strong motivator and it costs nothing.
  • Give recognition. Acknowledge your workers’ efforts; it helps your employees develop pride in what they do and how they do it.
  • Celebrate success. Teams thrive on accomplishing goals and often devote extra effort to reach them, but you have to acknowledge that.
  • Treat employees fairly. This is where written policies come in handy. Be transparent and accessible; and address problems quickly.
  • Communicate clearly. Short meetings, newsletters and message boards can all be used to inform employees how they, and the business, are doing. Regular feedback is crucial.
  • Compensate fairly. Pay an employee based on his/her contribution to the business; the more skills and experience, the higher the pay level.
  • Provide non-traditional benefits. Housing, food, paid sick leave, uniforms or investment counseling are forms of “extras” sometimes necessary to retain good, productive employees.
  • Provide informal benefits. Holiday celebrations, family picnics, employee photos, or tickets to movies or sporting events are often sincerely appreciated and important extras.
  • Promote from within when possible. After all, who is more knowledgeable about your business? It also can help build loyalty.
  • Be family-flexible. Find ways that let employees meet family obligations. Allowing time off for family responsibilities will go a long way toward building your reputation.