Bacon is hugely popular with U.S. consumers, and Farmland is spicing up the category, with Farmland Spicy BBQ Bacon. The product is smoked with real hickory wood, so it has an authentic aroma and rich, barbecue flavor that you can’t find anywhere else.

AC Nielsen consistently ranks Farmland among the highest selling brands, and the new product offers a great opportunity for retailers to expand the category and build sales. Farmland Spicy BBQ Bacon features a robust taste that enhances a burger or sandwich.  It also adds a touch of zest to other dishes like steak or shrimp when used as a wrap. Plus, it makes a flavorful ingredient for stews and beans.

“Barbeque consistently ranks near the top of consumer flavor preference studies,” says Bert Lawson, Farmland Foods Test Kitchen manager, “and bacon has never been more popular. So it was only natural to combine the two for a rich, smoky and authentic accent for consumers’ favorite meals.”

In fact, according to research firm Datassential, bacon is the No. 2 burger ingredient, closely behind onion, and barbecue sauce has overtaken ketchup as the top sauce for burgers.