U.S. ethnic food sales are riding a wave, having set a record $2.2 billion so far in 2009, according to Mintel. The consumer research firm predicts the wave will continue into 2010, ultimately increasing sales by 20 percent into 2014.
Resurgence in cooking and more product innovation are helping drive ethnic food sales. Food manufacturers have expanded offerings to include more ethnic sauces and seasonings to simply add to meat and vegetables. Others are putting together complete meal solutions and pre-made meal kits, Browne says.