The National Pork Board’s Web site — pork.org — has a new look to make it easier for you to get the information you need quickly and efficiently.

User data show that several thousand producers visit pork.org each week. Last year, the site had more than 165,000 unique visitors. “Pork.org is the most complete source of information about National Pork Checkoff programs,” says Bill Kessler, a Missouri pork producer and chair of NPB’s producer and state relations committee. ““Producers use it for everything from market information to checking on their PQA Plus certification status and for program updates.”

While the site is designed primarily for producers, other visitors also search for information about pork production. So NPB has worked to make resources such as the Quick Facts book easy to find. “It should help us demonstrate the principles of our We Care initiative to visitors,” Kessler notes. 

The redesigned site has a cleaner look and feel but also several useful features, such as:

  • A new search feature that lets you use a word or phrase to find the information you want quickly.
  • A new section devoted to making it easier to get information about certification programs.
  • A searchable database of all pork checkoff-sponsored research.
  • Short videos demonstrating how producers raise hogs today and audio “podcasts” that feature useful information for producers.
  • The new site also features a daily recipe combined with a convenient link to TheOtherWhiteMeat.com for more pork information.