Pioneer Hi-Bred and NBC Learn, the education arm of NBC News, will bring science to life for high school students in Iowa and Illinois. The program focuses on building students’ understanding and interest in agricultural science by providing innovative, video-based educational resources to schools at no cost. 

Through this partnership, Pioneer will fund subscriptions to the NBC Learn Science Collections for 40 schools in Iowa and Illinois for the 2011/2012 school year.

Through the grant, NBC Learn will make more than 1,000 video clips available from NBC News archives, plus current NBC News science coverage, to use as teaching tools. The collections include resources on biology, chemistry, physics and eight other science fields, including an agriscience collection. The relevant, engaging videos in the collections are designed to capture students’ attention and bring events to life. For example, NBC News archival footage from the 1930s Dust Bowl is used to demonstrate how drought impacts agriculture. 

“Meeting the challenge of doubling agricultural productivity by 2050 depends on the next generation of young talent with an interest in and understanding of agriculture,” says Judd O’Connor, vice president, Pioneer Hi-Bred. “We are proud to support the expansion of the NBC Learn science curriculum to help engage young people in the opportunities available in this growing industry.”