Pork tenderloin was served up in style at the Woman’s Day Red Dress Awards, which honors individuals who have made significant contributions in the fight against heart disease, particularly related to women’s health. “Our industry was recognized for pork’s role in a heart-healthy diet,” says Julie Maschhoff, vice president of public relations for The Maschhoffs, a Carlyle, Ill., producer and National Pork Board member.
With its lean, nutritious profile, pork tenderloin now wears the American Heart Association’s Heart-Check mark, and earned a place on the awards program. Registered dietitian Michelle Dudash created Grilled Orange-ponzu Pork with Napa Cabbage and Carrot Stir-fry as well as Thyme-roasted Pork Tenderloin with Balsamic Shallot Compote, both of which were served during the Red Dress Awards.
Dudash is a Cordon Bleu-certified chef who says protecting heart health is central to many Americans’ wellness goals. “From its tasty flavor to ease of preparation, I always recommend pork to my clients as a go-to lean protein, because it’s the perfect fit for a healthy lifestyle,” she adds.
More than 500 guests attended the Red Dress Awards, which also offered an opportunity to reach the medical community and the media. NPB distributed online press kits to the media prior to the Red Dress Awards. Public relations activities also included distribution of an event video and social media postings that helped generate ongoing conversations about pork the week after the event.