The CropLife Ambassador Network ( is turning to all participants in modern U.S. agriculture to help share the real story with today’s youth. CAN is hosting its first YouTube-style video contest.

The contest will run through Nov. 1 and asks participants to create a video no longer than five minutes, depicting how modern agriculture is one of the following:

  1. Important to everyone
  2. Cutting edge
  3. Sustainable
  4. A way of life

The videos will be used in elementary schools across the Midwest by CAN volunteers. “Our volunteers visit thousands of elementary school children every year, and these videos will allow them to bring a bit of real agriculture into the classroom,” says Janet Braun, CAN program coordinator. 

The contest has two entry periods for video submissions. The first ends July 30, and the second period ends Nov. 1. Submissions for each period will be judged separately

and awarded 1st ($500), 2nd ($300) and 3rd ($200) place prices. Visit for complete contest guidelines.

Each American farmer feeds more than 144 people, a dramatic increase from 25 people in the 1960s. As the world population soars, there is an even greater demand for the food and fiber produced in the United States.