Publix Super Markets will give its customers what they’re asking for – natural meats. The Lakeland, Fla., retailer will expand its GreenWise Market brand in the next few months, starting with a line of antibiotic-free chicken raised on a vegetarian diet. They also will air-chill the chicken during processing to promote better flavor, Publix told The Lakeland Ledger. Later, the company will add lines of natural beef and pork to the GreenWise brand.

In addition to the natural products, Publix also is looking at offering organic products for its customers.