The U.S. Meat Export Federation is working with leading Mexican retailers Gigante and Comercial Mexicana to promote and highlight new U.S. meat cuts. For example, Gigante reports a new U.S. pork cut called bisteck, picked for its versatility and quick cooking time, is gaining in popularity.

Mexico is an important market for U.S. meat and grain producers as it was the top destination for U.S. pork in 2004.

Mexico led U.S. pork export volume to a 14th-consecutive record setting year in 2004. More than 361,000 metric tons of U.S. pork and pork variety meat were exported to Mexico last year valued at $567 million. So far this year, the United States has exported 52,071 metric tons of pork and pork variety meat valued at $82 million, a 17 percent increase from the same period last year.

To keep U.S. pork exports to Mexico on the upswing, USMEF hosted a media team visit to Iowa State University. The team learned about U.S. pork safety, nutrition and quality to pass that knowledge back to Mexican consumers.

The team also toured a pork operation, a livestock production facility and a supermarket to understand how U.S. pork is produced from start to finish. This results in credible translations of the U.S. pork story that delivers the message to Mexican consumers that U.S. pork is healthy, safe and can be purchased with confidence.