When the Pork Checkoff offers The Other Tailgate Party promotion, pork producers have opportunities to get involved.
Nearly two dozen pork producers from Minnesota helped grill and serve 1,200 boneless pork loin sandwiches as part of a promotion at a Minnesota Vikings game. This was the final promotion for a season-long tie to the football team, which included commercials throughout the season, printed advertisements and public address announcements at the game. The Minnesota Pork Producers and the National Pork Board sponsored this promotion.
The promotion with the Minnesota pork producers and the Minnesota Vikings is a sample of what happens across America during The Other Tailgate Party promotion. The promotion targets retailers throughout the United States to take part in football-geared promotions that involve pork and tailgating. In 2002, this promotion involved more than 6,000 grocery stores in 41 markets across the United States. Last year, the total pork tonnage moved was 87.8 million pounds.
This is the fourth year for The Other Tailgate Party promotion. One of the reasons Other Tailgate Party works so well is because of its flexibility. Stores often sponsor sweepstakes and give away tickets to pro games or college games as part of their pork promotions. For Other Tailgate Party, NPB also supplies recipes and point-of-sale materials that are displayed at the grocery stores' meat cases. This year NPB added an on-package recipe sticker that retailers could buy and apply to packages of fresh pork.
National Pork Board