Just in time for the summer grilling season, the National Pork Board is promoting Hormel Foods'' ground pork patties throughout a California retail chain. "This is a unique promotion that''s very important to producers, because Save Mart and Lucky supermarkets are the first in the western region to feature Hormel''s pre-formed pork patties," says Rick O''Fallon, retail marketing director of NPB’s western division. "While pork burgers are a staple in the Midwest, they''ve rarely been featured or sold to the public on the West Coast."

The Save Mart/Lucky stores are featuring the new ground pork patties along with flavored pork tenderloins. The NPB promotion has teamed up with wine brands Ravenswood, Robert Mondavi and Woodbridge. Wine bottles will feature a $2-off coupon for any Hormel flavored pork tenderloin or quarter-pound pork patties, which are sold four to a package.

The campaign also will be supported by a two-week CBS Sacramento radio promotion, and offer consumers a chance to win a new Weber Genesis Silver gas grill. "Once people try pork burgers, they''re hooked," O''Fallon said.

Source: Meatingplace.com