If you think the demand for organic meat is big now, just wait a few years. A new report by research firm Mintel International Group estimates that the organic meat market will increase 71 percent over the next five years.
According to the study, the organic meat sector grew 140 percent over the last two years. More traditional retailers concentrating on organics drove this increase. Overall sales of organic foods, including meat and poultry, grew 37 percent in the last two years at traditional food retailers, while sales were up 29 percent at natural retailers.
Wal-Mart's pledge to offer organic products priced only 10 percent more than traditionally processed products also may boost the organic growth. Actually 24 percent of consumers who purchase organic products do so at Wal-Mart. Sixty-five percent of the survey's respondents buy organic food in traditional grocer stores while 45 percent shop for organics in natural retail markets.