Topping the priority list for National Pork Producers Council delegates the recent month’s National Pork Industry Forum was the organization’s restructuring. Following the pork industry and USDA checkoff settlement agreement reached last year, NPPC and the National Pork Board have had to regroup. A 40-member task force, created at last year’s Pork Forum, drew up NPPC proposal known as “Shareholder Outreach #10: Future Organizational Structures.” It is the blueprint for the organization’s future.
“Producers embraced these changes enthusiastically because they understand that their continued ability to stay in business could be determined by factors outside of the market place,” says Dave Roper, newly elected NPPC president.
Under the new structure, NPPC’s key deliverables to members will be:
* Public Policy: Create an effective national political, legislative and regulatory presence representing pork producer and pork industry interests.
* Advocacy Communications: Represent NPPC members’ interests to the media, policy makers, regulators, federal agencies, foreign governments and the general public through advocacy communication strategies.
* Pork Industry Political Action Committee: For use at the federal level.
* Legal Coordination: As an example, this involves coordinating information regarding legal cases, relevant law cases, writing and reviewing legal briefs. The point is to provide access to information, not actual legal representation.
* Certification: Environmental Management Solutions, a for-profit subsidiary of NPPC, will provide third-party auditing and certification services for such areas as the environment, food safety and animal welfare.
* Training: This would relate to public policy as well as production and animal-handling training that would relate to certification programs
* Proprietary Research: Provided to NPPC members on an exclusive basis.
* State Association Coordination: Maintaining the connection with state pork producer and industry councils and associations. “NPPC is still a coalition of states,” says Roy Henry, task force chairman.
While the foundation for a “new NPPC” has been laid, the final construction is still to come. “This is a work in progress,” says Henry. “Additional committees will need to flush out the details in many of these areas.”
Part of the proposal includes a membership structure and a voluntary checkoff.
“Pork producers understand that their future depends not only on their skills as businessmen and women,” says Roper, “but on having a strong national organization that can speak with authority on legislative and regulatory issues.”