Damon’s Grill Restaurants, Columbus, Ohio, has introduced a new baby back rib appetizer. The newly developed Crispy Baby Back Rib appetizer will premier in August. The pork dish is lightly fried and basted in one of three different sauce flavors. Damon’s Grill, a full-service casual dining restaurant, has more than 80 locations worldwide and is famous for serving ribs.
The restaurant worked with the Ohio Pork Producers Association to kick off the new pork menu item. Other partners in this promotion are Samuel Adams, Brown Foreman and Finest Call.
The pork logo will be featured on Damon’s Grill menu inserts, lobby banners, guest check inserts, newspaper ads and local marketing fliers. Promotional items will also bear the phrase ‘Brought to you by America’s Pork Producers’.
In addition to seeing the pork logo, consumers will receive bounce back coupons while dining during the Labor Day holiday. Consumers who carry out or eat in Damon’s Grill restaurants during the holiday will receive a coupon for the Crispy Baby Back Rib appetizer to be used on their next visit, after the holiday weekend.
Source: National Pork Board