According to a National Pork Board survey completed in 2004, 71 percent of Americans dine together at least four times a week. Each year, this achievement is recognized and celebrated through the National Eat Dinner Together Week. This year’s event is scheduled for Sept. 18-24.
Versatility and ease of preparation are the two main qualities pork presents to consumers. The National Pork Board’s new strategy Don’t Be Blah, is driving home these points and communicating how pork fits the contemporary-consumers’ lifestyle.
For more information contact Karen Boillot, Director of Retail Marketing, National Pork Board, (515) 223-2787, Karen.Boillot@porkboard.org.
National Pork Board