Grocery retailers are buzzing about niche pork’s potential to increase fresh meat sales. Retailers from specialty and natural food markets, independent grocery stores, wholesalers/distributors and mainstream supermarket chains including Wal-Mart and Albertson’s participated in a National Pork Board Web cast to learn more about niche pork.
For retailers, the meat counter is an indispensable ally in the quest for higher profits. Overall, 61 percent of Webcast participants offer niche products in their meatcases, while another 24 percent are evaluating the option.
When asked what they consider the main benefit of carrying niche pork products, 30 percent said “to provide greater breadth of offering for customers seeking variety,” while 25 percent said “to meet the needs of customers looking for niche pork products.”
A recent NPB-sponsored online survey of 200 females, ages 21 to 54, who have purchased fresh pork in the past month found that:
- 37 percent considered the attributes of “raised without animal by-products/raised without
growth promotants” important.
- 14 percent considered the “raised without antibiotics” attribute important.
- 46 percent say they’re more likely to buy pork if the pork is locally grown.
To listen to more from the “Kicking It Up a Niche in the Meat Case” Webcast, log onto
www.nichepork.org/ProducerHome.asp and click on the link on the left side of the page.
Source: National Pork Board