Bacon has long been the king of meats on the breakfast plate, and now San Diego-based Jack in the Box is adding another option to its breakfast menu. Called the Bacon Breakfast Jack the sandwich contains a fried egg, American cheese and bacon on a bun. It will be sold for a modest $1.29 per sandwich.
What's significant is that this option provides a new variety to the restaurant's Breakfast Jack sandwich, which has traditionally featured ham. Of course, eating ham is certainly fine with pork producers, but the bacon option could entice new customers and provide variety to customers who already pick up breakfast at Jack in the Box.
Another promising option for sales is the fact that both versions of the Breakfast Jack sandwiches, along with all Jack in the Box breakfast items, are sold throughout the entire day.