With football season in full swing, Farmland Food’s half-rack, baby-back ribs are a perfect option for tailgate parties. The meat will fall off the bone, whether consumers cook the ribs in an oven or on the grill.
The ribs are packaged in single servings or as a meal for two, providing retailers with more pork-rib offerings. To appeal to retailers, the rib packages stack easily and take up less room in the meat case.
Each package offers five to seven ribs, which is likely to appeal to consumers who want smaller portion options. That also means that the product will cost about half the price of a typical rack of ribs.
“Baby back ribs rank among the all-time grilling favorites,” says Bert Lawson, Farmland Foods’ test-kitchen manager. “Farmland expanded its baby-back-rib product line so that retailers can reach another important customer audience. The new package size makes it easier for small households to enjoy ribs at home.”
In fact, more people are grilling foods at home, according to NPD’s 20th annual “Eating Patterns in
For more information, go to www.farmlandfoods.com.