Success often leads to more success, and in the case of animal activists it also leads to growing numbers and efforts. 

In a speech at the second annual ''Taking Action for Animals'' conference in Washington D.C., Wayne Pacelle, president of the Humane Society of the United States, committed to redoubling the animal-rights group's efforts against modern animal agriculture. "Agribusiness interests don't want Americans to examine how badly pigs, chickens and other animals are treated on industrial factory farms." 

Approximately 500 people attended the conference, sponsored by HSUS, the Animal Protection Institute, the American Society for the Prevention of Cruelty to Animals, Farm Sanctuary and the Doris Day Animal League (which recently announced its merger with HSUS). Attendance was up by about 200 people over last year's event. The Doris Day Animal League and HSUS recently merged, which will add another 180,000 names to HSUS' 9.5 million membership.

According to Pacelle, HSUS will focus on four campaigns, including "halting the abuse of farm animals on industrial factory farms." He also pledged an ongoing commitment to legislation and lobbying as key paths for the animal rights movement to move its agenda forward. Building a unified focus among animal-activist groups is a priority toward that effort.

The meeting also reflected some other reprioritization within the animal-rights movement. According to an Animal Agriculture Alliance spokesperson. “It is clear that HSUS has found -- and is cultivating -- a segment of activists that are educated, organized professionals capable of making calculated moves to further the organization's influence,” he said. It’s worth noting that most of the audience had a professional demeanor and was dressed in business-casual attire.

In fact, Pacelle told conference attendees: "Terrorism, damaging property and name calling is unacceptable, and it gives the opposition a tool to condemn animal-rights groups."