"This is the next generation in our online presence," says Jeffrey Ettinger, Hormel Foods' chairman of the board, president and chief executive officer.
The recipe site features a refined, simplified recipe search along with video vignettes. Ettinger points out that the recipe site is integrated with the corporate site in order to broaden product and category awareness. Specially, goal is to broaden customers' and consumers' awareness of Hormel products and ways to use them.
He also points out that the company has plans to launch a new brand site, www.hormel.com, in the near future.
Source: Hormel Foods