As a manager, it's up to you to make sure that your employees understand their jobs. According to Becky Row, human resources director, American Marketing Association, Chicago, Ill., the four most effective communication channels that contribute to an employee's understanding of his or her job functions, satisfaction and performance include:


  • Direct supervisors are the most effective and credible means of communicating with employees.
  • Face-to-face communication methods are always more effective than other channels.
  • When management's credibility is high, there is a positive impact on the employees' perceptions of other communication methods within the company.
  • Employees understand their roles in the company and feel good about working for the company.