Today's consumers are looking for deals and grocers are looking to provide value as a way to lure shoppers into their stores. As a result, more grocers are using in-store marketing along with Web sites and newsletters to promote budget-friendly meal options, including private-label fully cooked entrees and a variety of pork cuts.

For example, during October Pork Month Hy-Vee, headquartered in West Des Moines, Iowa, featured four new $10 pork specials. These included boneless ribs, thick-cut chops and America's Cut chops.

H-E-B in San Antonio, Texas, is providing recipes for seven meals designed to feed a family of four for less than $10. The meals feature the retailer's private-label, fully cooked entrees.

Food Lion, based in Salisbury, N.C., is offering "food items to make dinner for four less expensive." Each week, the grocery chain displays ingredients that shoppers can use to prepare a meal for less than $10, according to Progressive Grocer. Such featured meals have included a spaghetti dinner and a chicken biscuit dinner.

An interesting trend and one that will likely continue in the supermarket isles.

Source: Progressive Grocer,