Bacon has never been more popular with U.S. consumers and Farmland is spicing up the category. Farmland Spicy BBQ Bacon brings together two great tastes in one delicious product.

The company’s new Spicy BBQ Bacon is made from fresh pork bellies, so the full natural flavor always comes through. The product is smoked with real hickory wood, so it has an authentic smoky aroma and rich, barbecue flavor that you can’t find anywhere else.

AC Nielsen consistently ranks Farmland as one of the highest selling brands and the new product offers a great opportunity for retailers to expand the category and build incremental sales. Farmland’s Spicy BBQ Bacon features a robust taste, and goes great on a burger or sandwich. It also adds a touch of zest to other dishes like steak or shrimp when used as a wrap. Plus, it makes a flavorful ingredient for stews and beans as well.

“Barbecue consistently ranks near the top of every consumer flavor preference study,” said Bert Lawson, manager of the Farmland Foods Test Kitchen. “And bacon has never been more popular. So it was only natural to combine these two for a rich, smoky and authentic accent for their favorite meals.”

In fact, according to recent information from research firm Datassential, bacon is the No. 1 burger ingredient (closely following onion), and barbecue sauce has overtaken ketchup as the top sauce for burgers, growing over 10 percent in the past year.  

Farmland Spicy BBQ Bacon comes in a 12-pound case, with 12 individual 16-ounce packages.

Source: Farmland Spicy BBQ Bacon