Sterling Silver Premium Meats, a product of Excel, is now selling its premium meats online. Consumers can now buy pork, beef and turkey products at www.sterlingsilvermeats.com.
According to a company press release, buying food on the Internet is a growing trend. Forrester Research estimates that Internet food and beverage sales will total $3.7 billion this year, up more than 40 percent from the previous year.
This is an opportunity for Excel to sell more meat, but it's also another way for pork producers to move their products.